Netty’s Summer in Review☀️🌱

If we had to describe the summer of 2026 in one word, it would be movement.

We moved our bodies. We moved throughout our community. We moved our brand forward. And most importantly, we continued moving closer to the vision we have for Netty’s Juicery.

This summer was filled with pop-ups, fitness events, new faces, creative projects, partnerships, conversations, and plenty of juice. As we prepare to enter a new season of rapid growth, we wanted to look back at some of the moments that made this summer so special.

We Started the Summer on the Move 🏃🏾♀️

We kicked off our summer experiences with the 5K Birthday Fun Run in June, bringing together movement, community, and wellness—the perfect combination for Netty’s.

It set the tone for what became a summer centered around meeting people where wellness was already happening.

From there, we joined Maryland House Pour Tour x Casa Di Pilates, giving us another opportunity to introduce Netty’s to new people, build community partnerships, and connect our juices with an active lifestyle.

From Pilates to Boxing, Netty’s Showed Up 💪🏾

Fitness and wellness became a major theme throughout our summer.

At our Pilates + Yoga Studio Pop-Up, we spent the morning sampling juices, meeting new customers, and connecting with a community already committed to taking care of themselves.

Then we switched things up with a Saint Louis Boxing Club Pop-Up in July.

From yoga mats to boxing gloves, these experiences reinforced something we believe deeply at Netty’s: wellness doesn't have to look the same for everyone.

For one person, it might mean a morning Pilates class. For another, it’s stepping into the boxing ring, going for a run, drinking more fruits and vegetables, or simply making one healthier decision today than they did yesterday.

We want Netty’s to have a place in all of those journeys.

Building Community with Casa Di Pilates 🤝🏾

Our relationship with Casa Di Pilates continued throughout the summer.

We returned for the Casa Di Pilates Pop-Up bringing together customer connection, sales, content, and community under one roof.

These collaborations represent the type of growth we're excited about: businesses, creators, customers, and wellness communities supporting one another.

Because when local businesses grow together, the entire community becomes stronger.

Bringing Our New Look to Life 📸🎾

August marked another exciting milestone: our WashU Summer Fashion & Lifestyle Photoshoot.

Our team spent weeks thinking through themes, mood boards, models, timelines, and the story we wanted our new campaign to tell.

The shoot gave us an opportunity to introduce our newly branded 12 oz bottles through a fresh visual identity centered around movement, lifestyle, and wellness.

And yes—there was plenty of tennis. 🎾

What you see in a final campaign photo might look effortless, but behind every image was a team of people planning, coordinating, creating, and problem-solving.

Seeing that vision finally come together was one of our proudest moments of the summer.

Celebrating Entrepreneurship at the Skandalaris Summer EXPO 🚀

We also had the opportunity to participate in the Skandalaris Summer EXPO in August.

As a growing startup, spaces centered around entrepreneurship give us an opportunity to do more than introduce people to our juices. They allow us to share the bigger vision behind Netty’s, meet other builders, gather feedback, and continue learning what it takes to build a company designed to last.

Netty’s may begin with juice, but we're building something much bigger around wellness, community, and entrepreneurship.

Ending the Summer with LifeTime Fitness ✨

We closed out our summer event calendar with the LifeTime Fitness Afterglow Event.

It felt fitting to finish the season in another space centered around movement and wellness.

Throughout the summer, we intentionally placed Netty’s in environments where people were already thinking about their bodies, their routines, and their well-being. Each event gave us another opportunity to introduce someone new to the brand—and to learn more about the community we're building Netty’s for.

The Work You Didn't See

While we were popping up throughout St. Louis, another version of Netty’s was being built behind the scenes.

Our team spent the summer researching co-packing partners, production costs, retail expansion opportunities, and ways to improve our cost of goods.

We explored opportunities with specialty and grocery retailers, evaluated what it will take to scale production, audited our website, worked on our pitch materials, grew our newsletter efforts, researched influencers, and continued strengthening the infrastructure behind the brand.

Some of the most important parts of building a business aren't Instagram-worthy.

They're spreadsheets, emails, research, phone calls, pricing conversations, unanswered messages, new introductions, and hundreds of small decisions that eventually create something much bigger.

This summer, we did a lot of that work.

And Our Community Was There for It All 💚

Whether you bought a bottle at a pop-up, stopped by our table, opened one of our newsletters, shared a post, participated in our campaign, introduced someone to Netty’s, or simply followed along online—you were part of our summer.

And we don't take that lightly.

Every growing business needs people willing to believe in the vision before it becomes obvious to everyone else.

Our community has continued to be those people for Netty’s.

Now, We’re Claiming a Season of Rapid Growth 🌱

Summer was about showing up.

September is about growing forward.

We're officially claiming September as the beginning of our Season of Rapid Growth.

We're working toward expanding Netty’s into more spaces, strengthening the systems behind our company, growing our wellness community, pursuing retail opportunities, and continuing to create experiences that make taking care of yourself feel a little more joyful.

And we want you to grow with us.

If you've enjoyed Netty’s, tell one friend about us this September. Send them our page. Forward this blog. Bring them to an event. Share your favorite flavor. Or hand them their first bottle of Netty’s.

One person telling another person about something they love may seem small.

But that's how communities grow.

And sometimes, that's how companies grow too.

Thank you for an unforgettable summer.

Here’s to the next season.

Wellness begins with one sip.™ 🌱

— The Netty’s Juicery Team