Eyes on the Mission: My Founder Story, Featured by Rekha Thomas

A mason jar, the nutrition gap, and a Lyft ride that changed everything.

I'm so grateful to Rekha Thomas for featuring me in her Founder Stories series. Her piece, Eyes on the Mission: Ginette Rhodes' Path to Building Netty's Juicery, tells the story behind every bottle we make: the chance Lyft conversation that led me to WashU's MBA program, the accelerator rejections that made Netty's stronger, and why our mission is closing the nutrition gap, when about 9 in 10 U.S. adults don't get enough fruits and vegetables.

"Okay, I am a founder. I've created something that's bigger than me."

Thank you to everyone who has sipped, shared, and cheered us on along the way. This story is yours too.

Read the full feature on Substack →

Ready to taste what started it all? Build your box and use code NOURISHED10 for 10% off.

XOXO,
Ginette "Netty" Rhodes